Video Media in Federal Training and Outreach Programs

Videos are one of the most engaging ways to market to your community of stakeholders. The Clark Group is excited to work with Federal agencies to incorporate video media into existing communication strategies. This March, our team developed a training video for the Environmental Protection Agency’s ENERGY STAR program entitled Building Knowledge with Energy Star: Energy Use Intensity & Weather Normalized Energy Use Intensity. This video will promote engagement with EPA ENERGY STAR and educate building owners and managers about metrics to assess energy performance. View the EUI video on the EPA ENERGY STAR YouTube channel.

Over the past two years, TCG has worked with the EPA ENERGY STAR program to advance its online, multimedia training platform. This work has included reconfiguring the industrial energy management homepage and landing pages, developing infographics in support of the National Building Competition campaign, and producing several training videos in collaboration with our subcontractor, DropFrame Productions, to showcase ENERGY STAR partners’ success and ENERGY STAR tools and resources. For each of these projects, we have translated policy and program objectives into engaging formats to improve the ENERGY STAR customers’ user experience.

To learn more about our multimedia services, please email Lisa Mahoney at